Bobbie Wilson Austin, TX • Senior Front-End Consultant
20+ Years Front-End Development & Architecture

Bobbie Wilson

Senior Front-End Web Developer Consultant

Accomplished Front-End Web Developer, and Client Consultant with over two decades of experience building responsive, high-performance web solutions. Proven expertise in gathering technical and business requirements, and translating strategic objectives into tailored digital products. Specializes in custom WordPress theme and plugin development, modern CSS frameworks, and accessible user interfaces. Demonstrated track record of delivering end-to-end web applications, e-commerce integrations, and custom content management systems while maintaining strong client relationships and clear cross-functional alignment.

bobbie@bobbiejwilson.com
Location & Core Stack
Location
Austin, TX
Core Platforms
Webflow / WordPress / HubSpot / React
Optimization
WCAG / Core Vitals / AEO

Core Competencies & Technical Skills

Structured technical stack, engineering practices, and platform tools

Languages & Web Standards

HTML5 CSS3 JavaScript (ES6+) PHP SASS

Frameworks & Libraries

React Next.js Tailwind CSS Bootstrap

CMS & Platforms

WordPress (Themes/Plugins) Webflow HubSpot CMS Elementor Beaver Builder

Development Practices

Responsive Web Design WCAG Accessibility Core Web Vitals AEO / SEO Architecture API Integrations Database & CSV Reporting

Professional Experience

Agency engagements, consulting retainer roles, and enterprise clients

Senior Front-End Web Developer Consultant

Ashandelle • Austin, TX
08/2021 – Present
— Consult directly with stakeholders and prospective clients to conduct discovery, gather business and technical requirements, and define scope for complex web development initiatives.
— Served as front-end technical advisor for Webflow builds, writing clean custom JavaScript to implement complex animations, state management, and third-party script integrations.
— Engineer custom WordPress plugins to handle complex business logic, including database data extractions to CSV reports and custom interactive product tools.
— Develop bespoke WordPress themes using custom PHP, HTML5, SASS, Blocks and modern CSS frameworks while adhering to accessibility guidelines and mobile-first practices.
Selected Client Work & Projects:

Senior Front-End Web Developer Consultant

Creative Mischief • Austin, TX
08/2017 – 08/2021
— Managed end-to-end client communications, presenting technical solutions, and translating project needs into detailed technical roadmaps.
— Architect and develop custom, responsive web applications from scratch for clients across diverse industries, including higher education, real estate, independent film, and financial services.
— Engineer custom WordPress plugins to handle complex business logic, including database data extractions to CSV reports and custom interactive product tools.
— Develop bespoke WordPress themes using custom PHP, HTML5, SASS, and modern CSS frameworks while adhering to accessibility guidelines and mobile-first practices.
— Execute end-to-end site migrations, server transfers, and performance audits using Git version control and modern build tools (Node.js, Gulp, Grunt).
Selected Client Work & Projects:
More Than Investing

Senior Front-End Developer

New Era Publishing
06/2015 – 12/2015
— Led the front-end overhaul of Photos.com by Getty Images to deliver a fully responsive experience across mobile, tablet, and desktop platforms.
— Refactored legacy CSS architectures into modular SASS codebases, improving site maintainability and build efficiency.
— Integrated third-party APIs and services, including Google Trusted Stores and Sailthru email marketing automation.
— Upgraded proprietary, in-house CMS promotional tools to enable flexible marketing and banner management capabilities.

WordPress Designer & Developer

WebDevStudios
03/2015 – 05/2015
— Built modular site components and collaborated on comprehensive site redesigns for both high-profile enterprise clients and in-house digital platforms.
— Leveraged SASS (Bourbon/Neat) and PHP to construct scalable, accessible WordPress templates according to modern development standards.
— Key Client Projects: Managed component builds for Microsoft Open Tech and the National Center for Preservation Technology and Training (NCPTT).

Front-End Developer

Build A Sign • Austin, TX
07/2012 – 07/2013
— Integrated creative design assets into custom proprietary CMS and .NET solutions using HTML, CSS, and JavaScript.
— Built interactive front-end features and marketing landing pages for e-commerce brand assets including Printcopia.com and DressUnited.com.
— Developed and deployed ExactTarget email marketing templates, handling both transactional triggers and API-based email campaigns.
— Engineered custom web theme assets for Philanthropitch.com, supporting Build A Sign’s community initiative program.

Featured Project Case Studies

Detailed technical breakdowns for enterprise accounts and client builds

InstantSearch / AEO

BioRender InstantSearch

Custom InstantSearch views & client-side rendering strategies tailored to meet strict AEO and SEO indexing standards.

BioRender.com View Specs →
Webflow + Custom JS

Powerflex EV ROI Tool

Designed and built interactive web assets in Webflow, including the EV Multi-tenant ROI Calculator.

Powerflex.com View Specs →
HubSpot CMS Modules

tvScientific by Pinterest

Developed custom HubSpot CMS modules and theme to support rapid marketing deployment and performance scalability.

tvScientific.com View Specs →
Case Study

Project Title

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Technical Deliverables
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